London Home Show Sponsors: Meet Barratt London
Tailor-made buying schemes from Barratt London: Opening the door for first time buyers
Buying a first home in London can feel like an uphill climb, with high deposits and borrowing costs often standing in the way. Barratt London has sought to address these key financial challenges faced by first time buyers in London’s competitive property market, easing the pressure and making homeownership more attainable. By focusing on the barriers that matter most to first time buyers, such as saving for a deposit and managing mortgage repayments, these schemes provide practical solutions to lighten the financial load.
Barratt London understands that saving for a deposit is one of the biggest hurdles to buying a first home. That’s why the Deposit Boost scheme was designed to mitigate this obstacle by matching a first time buyer’s 5% deposit. With the deposit effectively doubled, this not only stretches savings further but can also help reduce mortgage costs and ease the impact of Stamp Duty, giving buyers greater confidence in their purchasing power.
For those working with a smaller deposit, Deposit Unlock offers another route onto the ladder. Available exclusively on selected new-build homes, the scheme enables first time buyers and existing homeowners to purchase with just a 5% deposit. It provides customers with competitively priced mortgage products and makes buying a new home more affordable.
Schemes such as Own New – Rate Reducer tackle monthly mortgage repayments directly, helping to keep ongoing costs manageable. In addition, the Key Worker Contribution Scheme acknowledges the essential role of frontline workers, providing tailored support that reflects their unique circumstances.
Barratt London has developments right across the capital, offering everything from vibrant city living to quieter green neighbourhoods. Each site has been designed to suit different lifestyles, with financial support schemes available to help first time buyers make their move.
For buyers who want to balance a quieter lifestyle with fast access to central London, Hayes Village is the perfect choice. Located in Hayes, the development is on the site of the former Nestlé factory complex in West London, which employed over 2,000 local people in its heyday in the 1950s. The development retains numerous features from its time as an iconic industrial site, including the main head office building facade. Hayes Village benefits from excellent connections via Hayes and Harlington station, where the Elizabeth line offers quick journeys into Paddington and beyond with prices starting from £320,000.
The homes here, ranging from one to three bedrooms are set within landscaped surroundings with access to The Grand Union Canal which has been redeveloped and opened to the public for the first time. Barratt London incentives can be applied at Hayes Village, helping first time buyers secure a modern home in a well-connected area without the steep financial stretch usually associated with London living. Energy-efficient designs also mean lower household running costs, offering peace of mind long after moving in.
For those who prefer the buzz of central living, Bermondsey Heights delivers a vibrant alternative. Situated in zone 2, this development places buyers at the heart of one of London’s most dynamic neighbourhoods, close to the City, and cultural landmarks such as Borough Market and Tower of London.
The apartments here are designed with modern, city living in mind. Open-plan layouts, sleek finishes, and private balconies and winter gardens provide style and comfort while landscaped podium and roof gardens, a residents’ lounge and business suite add to the sense of community with prices starting from £445,000. With Barratt London’s range of incentives available, Bermondsey Heights makes homeownership in this prime location far more achievable than many first time buyers might expect.
By recognising the barriers first time buyers face and creating tailored buying schemes and offers that directly address them, Barratt London has made the step onto the property ladder more manageable. From doubling deposits to reducing monthly repayments, they are designed to take the pressure off and make the process smoother.
With the right scheme in place, first time buyers can approach their move with greater confidence.
For more information visit https://www.barratthomes.co.uk/new-homes/london/offers/
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Tickets for the London Home Show are free, but visitors must register in advance to attend. For more information, or to reserve your place at the capital’s no.1 first time buyer event, please visit the event page.
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