London Home Show Sponsors: Meet Abri Homes
Shared Ownership isn’t just a first step, it’s a long-term solution
As house prices have risen exponentially since the 1990s, research has revealed that the cost of getting on the housing ladder today is 191% higher for the average first time buyer compared to what their parents would have paid in the 90s*. For today’s generation, Shared Ownership is an essential helping hand for many aspiring homeowners looking to buy their first home.
Shared Ownership offers a straightforward and affordable route onto the housing ladder by allowing buyers to purchase a percentage share of a property with a smaller deposit – a more affordable alternative to buying the property outright. However, Shared Ownership also facilitates a path where you can often own 100% of the home. Most shared owners can buy more shares in their home over time through a process called staircasing. You can usually buy as many shares as you like incrementally (as long as they’re affordable for you) and the more shares a buyer owns, the less rent they pay to the housing association.
First time buyers at Abri Homes’ Horlicks Quarter in Slough, Tabrez and Malika, purchased their two bedroom Shared Ownership apartment after being stuck in the cycle of renting in West London. The couple were able to save £300 each month just by getting on the property ladder, and their bills are now half the price compared to their previous rental property. Tabrez explains, “Our long-term plan is to take that £300 that we’re now saving and put it towards building a fund which allows us to buy a larger share of the apartment from Abri.”
Abri Homes’ apartments at Horlicks Quarter have proven a popular choice, with over 50% of homes having sold since it launched last year. Once home to the world-famous malted milk drink, the collection of homes offers a wealth of benefits, including resident access to a concierge, gym, cinema room, residents’ lounge and rooftop gardens to enjoy.
The Berkshire town provides strong transport links with fast access to the capital, allowing residents to reach London Paddington via a quick 20-minute train journey, and regular buses get to Heathrow Airport in under half an hour.
Also located in Berkshire, Abri Homes’ Sunningdale Park brings much-needed affordable homes to Ascot. Based on a 25% share of a one bedroom apartment at £105,625, monthly outgoings could be £1,272 (including rent £594.14, service charge £151.30, mortgage £526.50**) compared to the average private rent in the area of £1,900***.
The collection of one and two bedroom homes are nestled in 47 acres of Grade II listed parkland. The surrounding area benefits from exclusive locations and historical landmarks, with Ascot Racecourse and Royal Ascot Cricket Club within a 10-minute car journey and Windsor Castle just a short drive away.
Sunningdale Park provides strong transport links via the M3 and M4, as well as the village station just over a mile away, enabling residents to reach London Waterloo in less than an hour.
Shared owners can staircase at all of Abri Homes’ developments. There is no obligation to buy more shares, but the option is there. The model is as flexible as the owner wants it to be. One bedroom apartments start from £71,250 at Horlicks Quarter – based on a 25% share and £105,625 at Sunningdale Park based on a 25% share.
Contact our sales team today to find out more about these developments by emailing sosales@abri.co.uk or calling Abri Homes on 0800 145 6663.
** Based on a 95%, 30-year mortgage with an interest rate of 4.8% and an estimated service charge which is subject to annual review.
***Rental figure based on average 1 bedroom rental figures in Sunningdale, provided by Gascoigne-Pees Estate and Letting Agents, July 2025.
Attend the London Home Show
Tickets for the London Home Show are free, but visitors must register in advance to attend. For more information, or to reserve your place at the capital’s no.1 first time buyer event, please visit the event page.
Share to Buy lists thousands of affordable properties across the country, including those available through Shared Ownership, Rent to Buy, and Discount Market Sale. Learn more about the different buying and rental schemes available today.
