London Home Show Sponsors: Meet Guinness Homes

Guinness Homes at the London Home Show

“We’re excited to return to Share to Buy’s London Home Show this April, bringing with us a host of new and existing developments for budding first time buyers to enjoy – spanning from West, to North, to East London and to the South of England – there’s something for every budget and buyer type. Our sales & marketing team look forward to welcoming you to our stand and showcasing all we have to offer to help you achieve your homeownership dreams.” – Tim Seward, Director of Marketing & Sales at Guinness Homes

Guinness Homes is delighted to be sponsoring the Share to Buy 2026 London Home Show, where we will be presenting a collection of stunning developments that make homeownership more attainable for Londoners. Our feature developments for the show include: Argenta at Silvertown (Shared Ownership), and The Waterside in Bromley-by-Bow (Shared Ownership & private sale), both offering new home opportunities in desirable East London locations.

Argenta at Silvertown – A new district of Royal Docks

Argenta is a contemporary collection of stylish one and two bedroom apartments available through Shared Ownership in the Royal Docks. This development is a fantastic buying opportunity as it’s the first piece in the masterplan, which is set to become an iconic East London neighbourhood, blending industrial heritage with modern living.

Key Features:

• One and two bedroom apartments – ready to move in now.
• Starting prices from £97,500 for a 25% share.
• All homes have private balconies.
• Excellent rail links from Pontoon Dock DLR and Custom House.

Offering a stylish selection of one and two bedroom apartments, homes at Argenta have been designed with modern living in mind. The spacious properties are complete with contemporary interiors, high specification finishes and fully integrated kitchens. Each apartment comes with its own private balcony and access to a private resident’s garden – ideal for relaxing after work or enjoying the buzz of Silvertown below.

The Waterside – A waterside haven

The Waterside in the Bromley-by-Bow, is a new phase of 186 Shared Ownership and private sale homes – offering a diverse mix of studios, one bedroom and two bedroom apartments, as well as stunning three bedroom townhouses. A perfect balance of city connectivity and tranquil canal-side living.

Highlights:

• Studios, one and two bedroom apartments.
• Three bedroom townhouses for private sale.
• Excellent transport links with Bromley-by-Bow underground station just a 3-minute walk away from the development.
• Private sale launching in May 2026. Shared Ownership in July 2026.

The new homes have been carefully designed to suit modern living. All homes are finished to an impressive specification throughout, featuring open plan living spaces, contemporary kitchens with integrated appliances (dishwasher, fridge/freezer, oven, microwave, induction hob), stylish bathrooms and energy-efficient design. With space to breath and moments from everything, dive into The Waterside.

Other Guinness developments coming to the show

Aside from these two fantastic developments, Guinness Homes are excited to be bringing other developments within commuting distance to London with:

• NEW! The Lightworks – Harrow, Northwest London.
• NEW! Hangar 16 – Acton, West London.
• The One Hundred – Alperton, North London.
• The Bollo Collection – Acton, West London.
• Lyon Quarter – Brighton, East Sussex.

Visit the Guinness Homes stand (#11 – The Britten Room) at the London Home Show to find out more about our developments and speak to our experienced sales team – who will be on hand to provide detailed information, answer your questions, and guide you through the Shared Ownership process.

Don’t miss this chance to discover how Guinness Homes can help you find your perfect home in London. We look forward to meeting you at the show and helping you take the first step towards homeownership.

Attend the London Home Show

Tickets for the London Home Show are free, but visitors must register in advance to attend. For more information, or to reserve your place at the capital’s no.1 first time buyer event, please visit the event page.

Share to Buy lists thousands of affordable properties across the country, including those available through Shared Ownership, Rent to Buy, and Discount Market Sale. Learn more about the different buying and rental schemes available today.