London Home Show Sponsors: Meet SO Resi

Tackling London’s sky-high housing prices

The cost of renting in London is at a near-record high, with average rents having increased by 19.6% in the 12 months to July 2025 – reaching an average of £2,101 per month. For first time buyers or those on lower incomes, paying a high monthly rent makes it significantly harder to take the financial steps to homeownership. This is because as rental prices increase, this applies a downward pressure on the potential to make savings, often leaving would-be first time buyers with little flexibility to build a deposit and buy a property.

However, there are solutions that can help those in need of a little help with getting their first home, including Shared Ownership.

What is Shared Ownership?

Shared Ownership is a scheme that allows buyers to purchase a percentage portion of a property, while paying ‘rent’ on the remaining part. It is designed to make homeownership more affordable, especially for those who may struggle to buy a home outright due to high property prices or limited finances. It’s often available for first time buyers, those on lower incomes, or people who can’t afford to buy a home in the traditional way.

With Shared Ownership, buyers typically purchase a share of the property between 10% and 75% with a mortgage or savings. They’ll pay rent on the remaining share, which is owned by a housing association or private developer. Buyers can put down as low as a 5% deposit based on the share price to purchase the property.

Can I own 100% of my home?

Over time, it’s possible to buy more shares in your property through a process called staircasing. As your financial situation changes, you can gradually purchase more shares in the property, increasing your ownership until you eventually own 100% of the home.

Shared Ownership is one of the solutions giving those who might otherwise never own property a chance to stay in London and have a stake in the city’s future.

About SO Resi

SO Resi is one of London’s leading Shared Ownership and affordable housing providers. SO Resi was launched in response to the rapidly increasing cost of buying a home – we have a track record for helping thousands of ordinary first time buyers to purchase their own home in London.

To find out about our new homes developments in London, visit www.sharedownership.co.uk.

SO Resi Wembley Park

SO Resi is offering one, two and three bedroom apartments in two landmark new buildings in Wembley, with world-class entertainment, restaurants, shopping, sport, culture and over 1,000 acres of nature close by.

Prices start at £97,500 for a 25% share of a one bedroom apartment with full market value of £390,000.

SO Resi Canning Town is delivering one and two bedroom apartments in Canning Town, available with Shared Ownership. The properties in Canning Town are available with deposits as low as 5% of the market value. Prices start from £98,000 for a one bedroom flat, for a 25% share price with a full market value of £395,000.

Attend the London Home Show

Tickets for the London Home Show are free, but visitors must register in advance to attend. For more information, or to reserve your place at the capital’s no.1 first time buyer event, please visit the event page.

Share to Buy lists thousands of affordable properties across the country, including those available through Shared Ownership, Rent to Buy, and Discount Market Sale. Learn more about the different buying and rental schemes available today.